How we started Chikara fitness

Our founder James “The Iron Cowboy” Lawrence has captivated millions of people over the past five years with his logic-defying “Fifty.”  James has had the opportunity to build an amazing community over the years and one of his most asked questions was “I want to work out with you, but I’m not interested in Triathlon.”  James took that to heart and wanted to reach out to a greater audience by creating a fitness app.  He has teamed up with some of the best industry-leading experts to create a better, larger community that everyone can be part of. 

MEet Chikara Fitness



James lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.

50, 50, 50

Repeatedly mocked for choosing a goal so big, Lawrence takes on the challenge of doing 50 Ironman races, in 50 consecutive days, through all 50 US States. His journey will make you laugh, cry and possibly squirm in your seats in disbelief.


Lawrence shares with you the ups, the downs and the life lessons learned along the way. His story resonates with all, young and old. You won’t want to miss this tale of adventure as they ‘Redefine Impossible.’


Felisha uses complex dumbbell training to help people consistently improve themselves over the long term. Her regular motivating phrase is, “if it doesn’t challenge you, it doesn’t change you!” Felisha wants you to be challenged but also to feel accomplished by crushing each Level of workouts. 


”My biggest achievement is being a mom to 5 amazing kids. I have always loved fitness and being in front of a crowd, it just took a back seat for a while. My kids are my focus in life but along the way I’ve accomplished some amazing things, I have been a Nationally Licensed Massage Therapist so healing, movement, stretching is key to creating a life around fitness. I am a Certified Group X Fitness Trainer, certified in many formats, my most common is HIIT and weights. I love to focus on FORM over anything else. If you can set the base of your movement, strength, power, intensity will come with time and consistency of the work output.”


Jennifer has done the process

Jennifer Hintenberger realized in her early adult years that her bad health habits needed to come to an end.  After trying all kinds of popular diets and none of them working, she realized she needed to take matters into her own hands. Jennifer went from obese and sick to a World Champion after losing 65lbs.  

Jennifer is dedicated to creating a healthier world

Jennifer has a Bachelors in Kinesiology, Masters of Teaching Biology and Physical Education, is a training studio owner of 9 years, personal trainer and group instructor for 20 years, and has coaching certifications from 10+ different countries, including England, Russia, Australia, Spain, Italy, Canada, and the USA to name a few. 


  • 5 Time World Champion
  • 18 Time World Record Holder
  • Coach of several World Class and Master of Sport athletes
  • 3 Years University Assistant & Strength and Conditioning Rugby Coach
  • 8 Years High School Rugby Coach
  • Certified Level 3 KetAcademy Coach (achieved through official invite to Russia)
  • Certified World Kettlebell Club Sport Coach
  • Certified American Kettlebell Club Fitness Instructor
  • Obese and sick to World Champion (lost 65lbs)


“Although by social standards I was never considered overweight, I never felt confident or sexy in my own skin for the majority of my young adult life.  Heck, I didn’t wear shorts until I was 30 and had made fitness and nutrition an instrumental part of my life. And now I’m a nationally ranked NPC Bikini Competitor. For years I thought I had to suffer through no carb diets, 2-a-day cardio sessions, and hours in the gym to get the body I desired. I was wrong. I learned a lot of lessons over the years and now I feel a calling to help others take back control of their health, wellness, and confidence. You deserve to look in the mirror and be proud of the body and person looking back. The physical benefits are great because you can actually SEE them as they occur, but the mental boost you will receive is unlike any feeling I can describe until you experience it for yourself. I’ve had many rough patches in my life, the most recent being the loss of my two best friends, my parents, to cancer within the span of one year (to the day).  The one constant that remained throughout that whole period, besides caring for them, obviously, was devoting one hour a day to myself to workout, in addition to adhering to a healthy meal plan.  If I didn’t care for myself, how was I to care for the two most important people in my life when they needed me the most? The same goes for you. Who in your life is relying on you to show up, as your best self every day? Your spouse? Your kids? Your grandkids?  So what are you waiting for? If you’re committed to taking back control of your health, I’m here to lead you and show you HOW to get started on this life-changing, life-improving, life-fulfilling journey.”


Having a strong Interest in yoga from an early age, and determined to teach it, Yara completed her yoga certification at It’s Yoga in 2006 to teach Ashtanga Vinyasa Yoga. Later, Yara was introduced to Pilates, and became passionate and wanted to share this with others. She certified in Mat pilates, reformer pilates, and Balanced Body Barre through Balanced Body in 2010. Over the years, Yara has attended many yoga and pilates workshops and continues her education, experience and training in both yoga and pilates. Yara’s goal is to provide classes that are fun, creative, challenging and effective for anyone, regardless of age or physical condition. “It’s my passion to share my love of Yoga and Pilates with others.”